Would you feel comfortable if market researchers could know your every thought?
A headband designed by San Francisco firm EmSense can sense your brainwaves as you have reactions to watching something and then record the data for researchers.
The process of measuring your reaction to something is known as quantitative neurometrics and it can be carried out as you watch a computer or television screen.
The firm is launching its in-home research panel employing the EmBand monitoring technology in an attempt to get better feedback on emotional responses.
The EmBand can also measure how much attention you are paying, or your cognitive engagement, by measuring brainwave activity, reported technology site Venture Beat.
The firm does studies by asking respondents to voluntarily share their information.
This has been compared to the controversial 1971 film A Clockwork Orange, where authorities try to psychologically modify the behaviour of a teenage thug.
But the big difference with EmSense is that the test subjects are volunteers.
It says market research firms want to measure emotional responses more accurately to get better reactions to advertising, creative concepts, packaging and shopping.
EmSense ships the user a kit with an EmBand wireless headset and a wireless receiver for use with his or her PC computer, directing them to a specific web page.
The firm, which has 80 employees, was founded by technologists from Hewlett-Packard and the Massachusetts Institute of Technology in 2004.
It has tested more than 100,000 respondents in 25 countries, reported Venture Beat. (Daily Mail Reporter, 4.18.2011) http://www.dailymail.co.uk/sciencetech/article-1377797/EmSense-comes-EmBand-device-track-brainwaves-watch-TV.html
"To Achieve World
Government it is necessary to remove from the minds of men their individualism,
their loyalty to family traditions and national identification" Brock Chisholm - Director of the World Health Organization
"A society whose citizens refuse to see and investigate the facts, who refuse to believe that their government and their media will routinely lie to them and fabricate a reality contrary to verifiable facts, is a society that chooses and deserves the Police State Dictatorship it's going to get." Ian Williams Goddard
The fact is that "political correctness" is all about creating uniformity. Individualism is one of the biggest obstacles in the way of the New World Order. They want a public that is predictable and conditioned to do as it's told without asking questions.
"The two enemies of the people are criminals and government, so let us tie the second down with the chains of the Constitution so the second will not become the legalized version of the first." Thomas Jefferson